Entrepreneurial operational excellence
The session took place. The next seminar will take place in 2013
Desired Outcomes of this Session
- Build on the foundation set by the Global Sales Strategies and Entrepreneurial Marketing workshops to help you create a more globally competitive company
- Understand the key elements necessary to improve your operations
- Examine these key elements and provide insight and examples of how to improve your venture’s operations based on the experiences of many other high tech ventures – apply this learning, and get feedback
Session Agenda
- Entrepreneurial marketing at a high performance company: Commerce Bank case study
- How to increase performance through successful entrepreneurial marketing
- How to develop an execution plan that fully supports strategy, with full alignement throughout the company with respect to customers, products and employees
- How to achieve differentation and market power, even in the most difficult situations.
- Business plans that generate success
- The different objectives of a business plan and how to know which is right for you
- The key elements of a business plan and what is most important
- How much time and effort to allocate to business planning and writing a business plan
- The leverage of customer satisfaction and client retention
- What is and how to measure customer satisfaction
- The often overlooked power of customer satisfaction and client retention
- How to exploit this for competitive advantage and financial gain
- Intelligently raising money for your venture
- The good and bad reasons of raising money
- Matching your needs to the right source of funding
- How to optimally execute a fundraising process
- Local corporate governance
- Legal requirements
- Appropriate and inappropriate roles for the board of directors and the board of advisors
- What you need to know about equity structure and control
- The art and science of the advanced elevator pitch: focus on business partners and potential investors
- How improve on your elevator pitching experience
- How much special focus you must give to pitching to potential business partners and investors
- It’s all about the people
- The critical nature of sound Human Capital processes including compensation
- What makes for good HR processes, and the need for Department Managers to “own” these processes, including recruiting and reference checking
- Incorporating longterm company values into the performance appraisal process
- Promoting an environment of innovation
- What is innovation and why is it so important
- What are the current best practices
- How to create a positive environment where innovation flourishes
