Marketing

Entrepreneurial product marketing
The session took place. The next seminar will take place in 2013

Desired Outcomes of this Session

  1. Basic entrepreneurial marketing fundamentals
  2. Experience practical application of entrepreneurial marketing fundamentals in case study
  3. Chance to step back and get a perspective
  4. Experiment with these new ideas and apply to your company

Session Agenda

  1. Critical success factors in entrepreneurial product marketing
    • Entrepreneurial marketing framework and process
    • “Technology push” vs. “Market Pull”
    • Choosing how to compete
  2. Entrepreneurial product marketing: SensAble Technologies and Brontes Technologies case studies
    • The “Crossing the Chasm” challenge in high technology, and how to make it positive for you
    • Examples of how to successfully build customer focused companies from technology base
    • Utilizing the latest internet tools to do “Inbound Marketing” and dramatically improve your marketing while simultaneously reducing costs
  3. The importance of, and how to give a great elevator pitch
    • Quantify the benefits
    • Combines thorough sales and market research
    • Preparing your elevator pitch
    • Delivering elevator pitches effectively
  4. Marketing communications
    • How to know when the timing is right for “MarCom”
    • What MarCom is, and what it is not
    • Inbound Marketing applied
  5. Business models to optimize success and gain competitive advantage
    • A discussion of various business models to optimize monetization of value created
    • How to choose an appropriate business model for your venture
  6. “Blue Ocean Strategy” Marketing
    • How to change the rules of the game to produce new profitable market
    • Avoiding the mistakes of traditional ‘red ocean’ marketing
  7. Outline for starter marketing plans presentations
    • The power of vertical marketing
    • The need to visualize global markets, and bridge to where these markets are
    • Successfully cross-selling and working across borders
  8. Basic principles and concepts of inbound marketing
    • How to complement, integrate with, and potentially displace “MarCom” tradition
    • What inbound marketing is most effective for and what it is not